Episode 17: Brittany Echave, Director of Customer Research at REI Co-op

Brittany Echave’s life and career working at REI is a great example of what it looks like when passion and purpose align. With an eye for equity in nature, she’s helping ensure that we can all access the great outdoors no matter where we live. She’ll motivate you to put your mental health top of your list, including getting some fresh air and making room for spontaneity of what’s waiting for us outside our front door. We also get personal and talk parenthood—navigating the highs and lows of what it means to be a working mom. Brittany’s candor is refreshing and so needed. You’ll do good for your soul today with this listen.

Here’s Brittany’s biography if you’d like to learn more:

Brittany Echave is a relentless customer advocate and empathy engine, ensuring companies understand who people are and what problems they have to solve to drive relevant and impactful solutions. She currently leads the Enterprise Customer Research team for REI Co-op, the nation's largest member-owned co-operative.

Brittany has a background in qualitative and quantitative market research, having worked across a number of industries over the last two decades.

Brittany has a bachelor's degree in Sociology and French from New York University and an MBA in Brand Management from DePaul University. In her free time, she loves spending time outside with her family, exploring culinary delights, and working it all out on her Peloton.

You can connect with Brittany on LinkedIn or learn more about REI here.