Episode 11: Bryan Waddell, Head of Creators, Gaming, & Esports at Nestlé USA

Bryan Waddell was such a fun guest to have on the show. He got me thinking totally outside of the box and I know he will for you as well. The way Bryan has brought his creative entrepreneurial spirit to the corporate space is so illuminating. He challenges the molds of what our expectations often are and marries different branches of thought in a unique way that is truly game changing in his industry. I also love how Bryan is inviting all voices to be brought to the table—diverse generations, backgrounds, and identities are all welcomed and he sees each perspective as a strength in its own right. This conversation is one to save!

Here’s Bryan’s biography if you’d like to learn more:

Currently, Bryan serves as Head of Influencer, Gaming, and Esports for Nestlé USA’s Center for Marketing Excellence. He deftly services household name CPG brands across the global brand’s portfolio including Stouffer’s, DiGiorno Pizza, Hot Pockets, and others. Bryan also lends his industry expertise to Nestlé USA’s companywide innovation directives.

Through his challenger mindset, Bryan has made his mark through the development of meaningful experiences for brands to connect and engage with their stakeholders. Over the last 10+ years, Bryan has focused on getting brands excited about bridging digital and physical worlds through uniquely integrated creator/influencer, gaming, experiential, and partnership programs across North America.

If you’d like to connect with Bryan or learn more about Nestlé USA, check out Bryan’s LinkedIn.